© stars6 / Leonardo Rizzi

As cloud-based VOIP phone systems are making steady gains in the small business space, many companies like RingCentral see it as a key opportunity to grow their business. They are targeting SMB customers who are in need of low-cost, easily scalable phone systems fit for business use by offering subscription-based hosted VOIP systems with fax, smartphone integration, auto-receptionist, call handling controls and many other features.

The RingCentral Office package includes a cloud-based PBX that auto-provisions with Cisco and Polycom IP phones, while the RingCentral Mobile package is intended to extend the phone system to mobile devices. The hosted model lets reseller partners offer a scalable phone system that can be setup and activated within an hour Partners also enjoy instant online order and activation, including access to a virtual phone number that can be used immediately.